Toontown Chowdown Delivery service

The recipes and ingredients of this box set come from foods that harken to the days of Saturday mornings and afterschool specials. Through the quirky illustrations based on the box’s actual contents, the complete package will move any buyer to give in to their childish cravings to taste a bit of their youth once more. Toontown Chowdown’s mascot was inspired by the various lunchboxes that were covered with images of cartoon characters, and the food box itself is designed to emulate that classic shiny lunchbox design.
Role
Student – University of Houston
Categories
Illustration // Packaging Design

Delicious Nostalgia

Meal kit delivery services are great for people with little time and sometimes also very little money to spare on good or delicious food. The Toontown Chowdown identity was created for a delivery service that would appeal more to the once-children of the 80s and 90s who are now adults that don’t always have the time or desire to cook things and are looking for a taste of simpler times.