Case & Associates
Specialists in hospitality construction, Case & Associates serves their clients with competitive pricing according to the latest construction trends. They are also a relationship-oriented company with a long history of honesty, integrity, and quality work done on time, every time.
They came to become one of Bluberry Creative’s most dependable clients in September of 2021, asking for a new logo, a website facelift, and eventually a redesign of their company business cards. Additionally, I was responsible for designing their social media each month and maintaining their website. I uploaded a blog each month and worked on SEO for the blogs and their website itself.
They came to become one of Bluberry Creative’s most dependable clients in September of 2021, asking for a new logo, a website facelift, and eventually a redesign of their company business cards. Additionally, I was responsible for designing their social media each month and maintaining their website. I uploaded a blog each month and worked on SEO for the blogs and their website itself.
Role
Graphic Designer – Bluberry Creative
Categories
Logo Design // WordPress + Elementor
Building a Better Logo
In the early stages of Case & Associates’ logo redesign, I struggled to find a direction that most fit their company as a whole. My first instinct was to start in a literal space and work from there; beginning with some illustrations of construction equipment and monograms in the shape of a briefcase.
Later on, another concept began to emerge that I wasn’t sure would quite work but was still intrigued by regardless, the blueprint concept. Early iterations of this were also present in the sketch stages of the monograms and the literal case illustrations.
The three concepts we decided held the most promise were the “blueprint” concept, the “monogram” concept, and the “toolbox” concept. Pictured above are some of the revisions these concepts went through before we presented them to the client.
The “blueprint” concept in particular went through the most revisions before presentation day, but those extra revisions would end up being well worth it in the end.
The Case & Associates team was immediately drawn to the “blueprint” concept since they felt that it was the one that most embodied their work. Plans were made immediately to start work on their website and social media calendars, and the Case & Associates team thanked me and the rest of the creative team for our work.
Final Logo Suite
Case & Associates Website
After the logo and new brand colors were finalized, the website rebranding part of the project went quickly and smoothly. In addition to putting in several SEO hours on the Case and Associates website as well as adding and optimizing posts for their blog each month, I also put together the layout for their popular case study for the Grand Hotel on Mackinac Island.